BASF Canada is donating a total of $25,000 to local YMCA chapters and youth groups in communities where the company operates as part of KeepFit, an employee wellness program.
“BASF’s KeepFit program is all about encouraging our employees to make healthy lifestyle choices through daily exercise ,” said Carles Navarro, President of BASF Canada. “ We support them by providing interactive tools to track their progress and a charitable goal which will help children enjoy a healthier lifestyle.”
After making a commitment to stay active during the summer months and logging their progress, employees reached their goal to walk or exercise 25,000 kilometers. Every kilometer logged resulted in a $1 donation to the YMCA’s Strong Kids Campaign and the Boys & Girls Club of Cornwall/SDG totalling $25,000.
YMCA Strong Kids is an annual fundraising campaign focused on raising much needed resources to support proven YMCA programs that give kids the opportunities they need to reach their full potential: to live healthier, happier lives today, and grow into productive adults in the future.
The YMCA of Greater Toronto received a $4000 contribution. The following YMCA locations each received a $3500 contribution:
Windsor Essex County, ON
Calgary, AB
Montreal, QC
Winnipeg, MB
Saskatoon, SK
The Boys & Girls Club of Cornwall also received a $3500 contribution. The purpose of the club is to provide a safe, fun and supervised place where children and youth from all cultural and economic backgrounds, can participate in social, recreational and educational programs that are designed to enhance growth, personal development and potential.